About Us

With a heart rooted in Jaipur’s rich tradition, we strive to craft garments that speak to both beauty and purpose.

Our Story

Empowering lives through tradition

The White Tulsi began with a heartfelt connection to India's rich artisan heritage. Through moments spent with master craftsmen and block printers, we discovered the beauty of slow fashion and its ability to tell timeless stories.

Our label was born to honor these skilled artisans, support their livelihoods, and celebrate the artistry behind every handcrafted piece. Together, we’re shaping a fashion movement that values ethics, tradition, and sustainability.

Our Values

Quality Over Quantity, Always

At The White Tulsi, we believe in mindful fashion—crafting limited-edition pieces with intention and care. By collaborating closely with artisans, we ensure fair working conditions, realistic timelines, and a sustainable pace of production.

This thoughtful approach not only minimizes waste but also delivers unique, high-quality garments that transcend fleeting trends. Every piece is a testament to our commitment to craftsmanship and conscious consumption.

White Tulsi Gives Purpose to Artisans

we honor the timeless artistry of traditional craftsmanship. Every piece is created with techniques passed down through generations, preserving the beauty of ancient methods.

Our Mission

Fashion with Heart and Purpose

Beyond creating beautiful garments, our mission is to uplift communities and inspire meaningful change. From using eco-friendly fabrics to supporting women’s empowerment and children’s education, every step we take reflects our dedication to a brighter future.

When you choose The White Tulsi, you’re not just wearing a piece of clothing—you’re joining a movement that values people, planet, and purpose above all.

Giving Back

Fashion That Gives Back

At The White Tulsi, we’re committed to making a difference. A portion of our profits supports meaningful initiatives like women’s empowerment and children’s education.

By partnering with NGOs, we help break barriers, build opportunities, and create lasting change. Every purchase you make contributes to a brighter, more equitable future for all. Together, we can turn fashion into a catalyst for good.